{"title":"The Herd","description":"\u003cp\u003eGoods for the Herd. Issued to the ones who were counted in the pasture and kept grazing anyway. Lactose does not negotiate. Neither does the Herd.\u003c\/p\u003e","products":[{"product_id":"the-herd-the-hills-have-cams-tee","title":"THE HERD  |  The Hills Have Cams Dystopia Tee","description":"\u003cp\u003e\u003cstrong\u003eThe Hills Have Cams Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThey put cameras on every hill. Solar-powered, always watching, all the way to the city. They counted the cars. They counted the birds. They never thought to count the cows.\u003c\/p\u003e\n\u003cp\u003eThe front is an etched-style field report: rolling Holstein hills, a line of watch poles to the skyline, one cow standing her ground, and a gas mask left in the tall grass. Nobody's saying who left it. The hills have cams, but the cows have THE HERD.\u003c\/p\u003e\n\u003cp\u003eOn the back, an 8\" badge sits high across the shoulders: a gas-mask cow under the line \"The Herd Is Mightier Than the Flock.\" It's for people who get it, and it'll puzzle anyone who doesn't.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEtched-style landscape on the front, the 8\" Herd badge at the top of the back\u003c\/li\u003e\n\u003cli\u003eAS Colour Staple Tee: midweight 5.3 oz, 100% combed cotton, pre-shrunk, with a soft hand feel (heather colors are an 85% cotton \/ 15% viscose blend)\u003c\/li\u003e\n\u003cli\u003eRegular fit with sizing that runs true to size\u003c\/li\u003e\n\u003cli\u003eSide seams provide structure and help the shirt retain its shape\u003c\/li\u003e\n\u003cli\u003eRibbed seamless collar with neck and shoulder tape for lasting shape and comfort\u003c\/li\u003e\n\u003cli\u003eOfficial issue of the Department of Mild Concerns, in quiet circulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe Herd is Mightier than the Flock. Stay Upwind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eCare instructions\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Do not tumble dry\u003c\/p\u003e","brand":"MLKFRTS Supply Co.","offers":[{"title":"S \/ Black","offer_id":57727121424550,"sku":"30284977556168712650","price":36.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":57727121457318,"sku":"28341016855019642364","price":36.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":57727121490086,"sku":"94189977439239885127","price":36.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":57727121522854,"sku":"33533143988865058073","price":36.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":57727121555622,"sku":"27070302616647160628","price":38.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":57727121588390,"sku":"88091487839003260646","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/2318\/1222\/files\/3900804750132000763_2048.jpg?v=1792630075"},{"product_id":"the-herd-the-hills-have-cams-light-tee","title":"THE HERD  |  The Hills Have Cams Tee","description":"\u003cp\u003e\u003cstrong\u003eThe Hills Have Cams Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThey put cameras on every hill. Solar-powered, always watching, all the way to the city. They counted the cars. They counted the birds. They never thought to count the cows.\u003c\/p\u003e\n\u003cp\u003eThe front is an etched-style field report: rolling Holstein hills, a line of watch poles to the skyline, one cow standing her ground, and a gas mask left in the tall grass. Nobody's saying who left it. The hills have cams, but the cows have THE HERD.\u003c\/p\u003e\n\u003cp\u003eOn the back, an 8\" badge sits high across the shoulders: a gas-mask cow under the line \"The Herd Is Mightier Than the Flock.\" It's for people who get it, and it'll puzzle anyone who doesn't.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Shirt\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEtched-style landscape on the front, the 8\" Herd badge at the top of the back\u003c\/li\u003e\n\u003cli\u003eAS Colour Staple Tee: midweight 5.3 oz, 100% combed cotton, pre-shrunk, with a soft hand feel (heather colors are an 85% cotton \/ 15% viscose blend)\u003c\/li\u003e\n\u003cli\u003eRegular fit with sizing that runs true to size\u003c\/li\u003e\n\u003cli\u003eSide seams provide structure and help the shirt retain its shape\u003c\/li\u003e\n\u003cli\u003eRibbed seamless collar with neck and shoulder tape for lasting shape and comfort\u003c\/li\u003e\n\u003cli\u003eOfficial issue of the Department of Mild Concerns, in quiet circulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe Herd is Mightier than the Flock. Stay upwind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eCare instructions\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Do not tumble dry\u003c\/p\u003e","brand":"MLKFRTS Supply Co.","offers":[{"title":"S \/ Athletic Heather","offer_id":57727288574118,"sku":"16420878736308229109","price":36.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Natural","offer_id":57727288606886,"sku":"15064158945859135294","price":36.0,"currency_code":"USD","in_stock":true},{"title":"S \/ White","offer_id":57727288639654,"sku":"17692158899028302801","price":36.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Athletic Heather","offer_id":57727288672422,"sku":"22947833069020802430","price":36.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Natural","offer_id":57727288705190,"sku":"33498261413323071510","price":36.0,"currency_code":"USD","in_stock":true},{"title":"M \/ White","offer_id":57727288737958,"sku":"19838875114901241128","price":36.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Athletic Heather","offer_id":57727288770726,"sku":"93453528795233226582","price":36.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Natural","offer_id":57727288803494,"sku":"86224676863918832212","price":36.0,"currency_code":"USD","in_stock":true},{"title":"L \/ White","offer_id":57727288836262,"sku":"24249001675663618968","price":36.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Athletic Heather","offer_id":57727288869030,"sku":"32099352552683740021","price":36.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Natural","offer_id":57727288901798,"sku":"24122843091878622336","price":36.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ White","offer_id":57727288934566,"sku":"17856408548418977147","price":36.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Athletic Heather","offer_id":57727288967334,"sku":"22470130706003447760","price":38.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Natural","offer_id":57727289000102,"sku":"15305064920994432239","price":38.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ White","offer_id":57727289032870,"sku":"26418810391987033127","price":38.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Athletic Heather","offer_id":57727289065638,"sku":"15152680623710839807","price":40.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Natural","offer_id":57727289098406,"sku":"11216178686313030747","price":40.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ White","offer_id":57727289131174,"sku":"10908510585474193000","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/2318\/1222\/files\/13048252557634622682_2048.jpg?v=1792629985"},{"product_id":"mlkfrts-watch-back-long-sleeve","title":"THE HERD  |  Watch Back Long Sleeve Tee","description":"\u003cp\u003e\u003cstrong\u003eWatch Back Long Sleeve Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour cows walk the fence line. Three of them look like every other cow in the county. One came prepared.\u003c\/p\u003e\n\u003cp\u003eThe front is a stamped-ink lineup: a row of Holstein silhouettes in rough, weathered black, and one of them is wearing a full gas mask, looking right at you. Below it, THE HERD in distressed stencil type and the motto the whole operation runs on: We Watch Back.\u003c\/p\u003e\n\u003cp\u003eOn the back, the 10\" Herd badge sits high across the shoulders: a gas-mask cow under the line \"The Herd Is Mightier Than the Flock.\" Same badge as the rest of the Herd issue, now with sleeves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStamped Herd lineup on the front, the 10\" Herd badge at the top of the back\u003c\/li\u003e\n\u003cli\u003eHeavyweight AS Colour Base Longsleeve Tee, 100% cotton with a soft hand, relaxed fit, cuffed sleeves and split side hems\u003c\/li\u003e\n\u003cli\u003eOfficial issue of the Department of Mild Concerns, in quiet circulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe Herd is Mightier than the Flock. Stay upwind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eProduct features\u003cbr\u003e- Solid colors are 100% cotton; heather and Ash colors are 85% cotton and 15% viscose\u003cbr\u003e- Heavyweight 5.9 oz\/yd² (200 g\/m²) carded cotton fabric\u003cbr\u003e- Relaxed fit with a classic crew neck\u003cbr\u003e- Ribbed knit collar helps retain its shape\u003cbr\u003e- Neck and shoulder tape, side seams, and split side detail provide structure and durability\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: warm (max 40C or 105F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: medium heat\u003cbr\u003e- Do not dryclean\u003c\/p\u003e","brand":"MLKFRTS Supply Co.","offers":[{"title":"White \/ S","offer_id":57738721263782,"sku":"29758330273285889824","price":46.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":57738721296550,"sku":"33752074740202441263","price":46.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":57738721329318,"sku":"72351200783165897112","price":46.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":57738721362086,"sku":"26345330533966545412","price":46.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":57738721394854,"sku":"77422621250741311078","price":48.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":57738721427622,"sku":"31648403020214870342","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/2318\/1222\/files\/16066810649580973338_2048.jpg?v=1792641688"},{"product_id":"the-herd-graphic-hoodie","title":"THE HERD  |  Stampede Hoodie","description":"\u003cp\u003e\u003cstrong\u003eTHE HERD | Stampede Hoodie\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOne cow in a mask is a suspect. A whole field of them is a movement.\u003c\/p\u003e\n\u003cp\u003eUp front, the Herd moves as one. A lead cow stares straight through you, rebreather on, and rank after rank of masked Holsteins file in behind it, fading toward the horizon. They're not scattering or asking permission. THE HERD rides across the top, and the bottom states the obvious: Is Mightier Than the Flock.\u003c\/p\u003e\n\u003cp\u003eOn the back, the full Herd badge stands about 14\" tall: the gas-mask cow and the motion carried. It's the same badge as the rest of the Herd issue, built big enough to read from the far end of the pasture.\u003c\/p\u003e\n\u003cp\u003eProduct Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAS Colour Relax Hood: midweight 9.4 oz fleece, 80% cotton \/ 20% recycled polyester, soft cotton face, pre-shrunk\u003c\/li\u003e\n\u003cli\u003eRelaxed fit with drop shoulders, a lined hood with no drawcord, and ribbed cuffs\u003c\/li\u003e\n\u003cli\u003eA kangaroo pocket for whatever you're smuggling past the cameras\u003c\/li\u003e\n\u003cli\u003eFront: the Herd stampede art\u003c\/li\u003e\n\u003cli\u003eBack: a 14\" Herd badge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Herd doesn't stampede blindly. It stampedes on purpose.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Herd is Mightier than the Flock. Stay Upwind.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Do not bleach\u003cbr\u003e- Line dry\u003cbr\u003e- Do not iron\u003cbr\u003e- Do not dryclean\u003c\/p\u003e","brand":"MLKFRTS Supply Co.","offers":[{"title":"S \/ Black","offer_id":57760762560678,"sku":"30814128719963227828","price":76.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Pine Green","offer_id":57760762593446,"sku":"21426101932712975099","price":76.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Cobalt","offer_id":57760762626214,"sku":"98812206388975936322","price":76.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":57760762658982,"sku":"25374382602575666473","price":76.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Pine Green","offer_id":57760762691750,"sku":"24893049562203329383","price":76.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Cobalt","offer_id":57760762724518,"sku":"15742184787339364876","price":76.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":57760762757286,"sku":"30986181332676606268","price":76.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Pine Green","offer_id":57760762790054,"sku":"37890118292192295198","price":76.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Cobalt","offer_id":57760762822822,"sku":"64142253406660904636","price":76.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":57760762855590,"sku":"30085240178173270664","price":76.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Pine Green","offer_id":57760762888358,"sku":"28214778429955239136","price":76.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Cobalt","offer_id":57760762921126,"sku":"75624069087747271654","price":76.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":57760762953894,"sku":"46676271226276708367","price":78.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Pine Green","offer_id":57760762986662,"sku":"31726505461511821260","price":78.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":57760763019430,"sku":"15801937683212915507","price":80.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Pine Green","offer_id":57760763052198,"sku":"15146362248318596122","price":80.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Cobalt","offer_id":57760763084966,"sku":"28954383852275722961","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/2318\/1222\/files\/12336418361705485775_2048.jpg?v=1792721175"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/2318\/1222\/collections\/dWeTI.jpg?v=1792571789","url":"https:\/\/mlkfrts.com\/collections\/the-herd.oembed","provider":"MLKFRTS Supply Co.","version":"1.0","type":"link"}